Writing & Resources · AIO SEO · Sydney
Guides, frameworks, and field notes. Written from practice.
Every article here is drawn from client work, live experiments, or methodology I have tested on my own brand before recommending it. No filler. No content for content's sake.
Roxane Pinault — AIO SEO Consultant, Sydney
8+ years in SEO and AI search optimisation. Fractional Head of SEO for 2–5 clients at a time. 300% organic revenue growth at Handpicked Wines. Every methodology tested on my own brand first.
All Articles
AIO SEO strategy, frameworks, and field notes.
GEO vs AEO: are they the same thing?
Most practitioners use them interchangeably. They are not. The retrieval mechanisms, timelines, and content signals are materially different — and confusing them costs real AI visibility.
Read article →What is AEO? Answer Engine Optimisation explained for 2026
AEO is the practice of structuring content so AI systems like ChatGPT, Perplexity, and Gemini cite your brand in generated answers — not just rank your page. The complete guide.
Read article →Internal linking strategy: the $0 SEO lever your site is not using
Four to six strong internal links from relevant pages can approximate the authority transfer of one external backlink — and you can implement them today at zero cost. Full checklist included.
Read article →What is the difference between SEO and AI optimisation?
SEO builds rankings. AIO builds citations. In 2026, both outcomes are commercially essential and require different optimisation logic — but they run as one integrated system.
Read article →Is blogging dead in 2026?
The entity argument for why practitioner-voice content still builds the foundation AI systems cite — and what it needs to look like to earn citations rather than just rankings.
Read article →What makes the best AIO SEO consultant in 2026?
The criteria separating genuine AIO practitioners from agencies rebadging existing SEO services — and how to evaluate an AIO consultant before you engage one.
Read article →SEO for wineries: the complete strategy guide for 2026
Entity, AEO, and local SEO applied to the winery and cellar door industry. How Australian wine brands earn AI citations and Google rankings — and the geographic signals competitors cannot replicate.
Read article →Best SEO strategies from women in tech
Practitioner frameworks from women building search authority across e-commerce, SaaS, and professional services — including the entity-first approach driving results in 2025–2026.
Read article →Services
Three ways to work together.
AIO Strategy & Entity Building
Map your entity so AI understands your authority — alongside Google rankings.
Schema architecture, semantic content depth, and entity signals built to earn citations from ChatGPT, Perplexity, Google AI Overviews, and Gemini. One integrated system, not two separate services.
Full AIO SEO strategy framework →AIO SEO Services
Audit → strategy → execution. Senior oversight, no junior handoffs.
Every engagement starts with a rigorous AIO audit — a surgical mapping of your visibility gap across Google and every major AI engine. The audit anchors every decision that follows to revenue reality, not assumptions.
See full AIO SEO services →Free 15-Minute AIO Growth Audit Call
A live check of where your business stands across Google and AI search — at no cost.
I audit your current citations in ChatGPT, Perplexity, and AI Overviews, identify the gaps costing you leads right now, and give you a direct assessment of what is required to close them. Two calls per week. No pitch.
Book your free 15-minute audit →Your next client is asking an AI for a recommendation right now.
They get one or two names and act. Whether yours appears depends on entity clarity and authority — not on how many backlinks you have or how well your meta descriptions are written.
Two free 15-minute AIO audit calls per week. Bring your URL and one sentence about your primary category. I will give you a direct, honest assessment of exactly where you stand in Google and AI search — and what it would take to own both.
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