AI Search Optimisation · Sydney · Australia
Your business should be
the answer AI gives.
Not one of the options.
I am a Fractional Head of SEO and AIO Strategist based in Sydney. I build the entity authority that gets Australian businesses cited by ChatGPT, Perplexity, Google AI Overviews, and Gemini — personally, with no junior handoffs and no agency overhead.
The Shift
What is AI search optimisation — and why does it matter in 2026?
A growing share of Australian buyers no longer start with Google. They ask ChatGPT. They ask Perplexity. They ask Google's AI Overview. They ask Gemini. These platforms do not return ten results and let the user decide. They generate a single recommended answer — and if your business is not in it, you do not exist in that moment of intent.
Traditional SEO optimised for where you rank. AI search optimisation builds for whether you are named, how you are described, which sources are cited, and whether AI systems trust your content enough to extract and repeat it. The two disciplines are not alternatives. One without the other is a structure with no foundation.
For Sydney businesses, this is not a future concern. It is the current reality. The businesses that build AI visibility now will be the ones AI recommends in every category that matters — before their competitors understand what happened.
AI Platforms I Optimise For
How I Work
Strategy and execution, as one system, by one person.
Most businesses that come to me have the same problem: they are visible on Google but invisible to AI. Or they appear in AI answers, but inaccurately — described in ways that do not reflect what they actually do, positioned behind competitors who are no better, cited from sources they did not write.
I fix this through a single integrated approach that treats SEO and AIO as one discipline. Not a traditional SEO retainer with an AI module bolted on. Not an AI audit that ignores technical foundations. A strategy built on the question that drives everything I do:
What does your best customer need to believe before they buy — and how do we make sure AI knows the answer is you?
Audit your current AI visibility
I document exactly how your brand appears across each AI platform for your priority queries — what is said, what is missing, which competitors are cited, which sources are trusted. Evidence first, always. See how this works in practice →
Build the entity foundation
Schema markup, structured data, consistent entity signals across your site and the wider web. AI systems need to understand precisely what your business is, whom it serves, and why it is credible before they will cite it.
Create content AI can extract and quote
Content that answers the specific questions your buyers ask, written in the clear, authoritative structure that AI platforms are trained to trust and repeat. Not keyword-stuffed pages. Quotable answers to real intent.
Build the authority signals that make AI trust you
Topical depth, credible citations, consistent positioning across every source AI consults. E-E-A-T built into the architecture of your content, not bolted on as an afterthought.
Monitor, measure, and adapt
AI platforms shift. What earns a citation today may need refinement next quarter. I track how your brand appears across platforms monthly and adjust strategy when the evidence changes.
I am bilingual in French and English — a strategic advantage I bring to every engagement, because AI personalises answers by language, culture, and intent. For businesses targeting both English and French-speaking markets, that is not a translation service. It is a different architecture entirely.
Why Not an Agency
What a Fractional AIO Strategist gives you that an agency cannot.
Agencies sell a team. I sell depth of thinking. Every strategy I build is based on your actual customers, your actual data, and what I have tested on my own projects before I recommend it to yours. I do not ask clients to take risks I have not already taken myself.
| What you need | Agency | Roxane Pinault |
|---|---|---|
| Senior strategist on your account | Junior staff after onboarding | Always me, personally |
| AI visibility tested before recommending | Theoretical frameworks | Tested on my own brand first |
| SEO and AIO as one strategy | Separate teams, separate briefs | Single integrated system |
| Bilingual strategy (EN + FR) | Translation layer, not native strategy | Native French, native English |
| Full strategic attention | 50+ clients per account manager | Maximum 5 clients total |
| Transparent, auditable evidence | Dashboard metrics, automated reports | Written evidence, query by query |
Services
What I offer Sydney businesses.
AEO & GEO Audit
Find out exactly where AI sees you — and where it does not.
I review how your brand performs across ChatGPT, Perplexity, Claude, and Grok — the four conversational AI platforms where Australian buyers are forming recommendations outside of Google. For each priority query, I document whether your brand appears, how it is described, which competitors are named, which sources are cited, and exactly what needs to change to improve your visibility on that platform.
The deliverable is a written document you can act on immediately. Not a dashboard. Not an automated report. Evidence, engine by engine, query by query.
$3,000 — 25 queries across 4 platforms
$6,000 — 50 queries, cross-query competitor mapping, engine-specific recommendations & strategic action plan
AI Visibility Audit
A full-spectrum analysis of how AI describes your brand today.
Covers ChatGPT, Google AI Overviews, Gemini, Perplexity, Claude, and Microsoft Copilot. Measures presence, citation sources, accuracy and framing, sentiment and positioning, competitor share of voice, and whether AI crawlers can access and confidently reuse your content.
The outcome: a documented snapshot of your current AI visibility, a competitive benchmark, and a prioritised list of changes most likely to improve your presence across the platforms your buyers are already using.
AIO SEO Monthly Retainer
Strategy, execution, and monitoring — treated as one system.
Because no AIO strategy holds without solid SEO foundations. I manage both, personally, as an ongoing engagement. Strategy, execution, and monthly monitoring delivered by one consultant who understands how search and AI visibility interact at every level.
Fractional Head of SEO
Senior-level AI search strategy without the full-time overhead.
I work with a selective group of two to five clients at a time, delivering strategy and implementation personally, with no junior handoffs. If you need a strategist who understands your business deeply and acts like a member of your team — not a vendor with a template — this is the engagement.
Scoped to your business. Apply via the contact page with your website URL and a sentence about your category.
Who I Work With
Ambitious businesses that are done celebrating traffic.
I work with Australian business owners and marketing leaders who want to know their CAC, their LTV, and exactly which search channels are funding growth. They understand that AI has permanently changed the search landscape and they want a strategist who has been inside that shift — not one who is still catching up to it.
I also work with French and Francophone businesses that want to build authority in the Australian market, and Australian businesses that want to reach French-speaking audiences globally.
My roster is small by design. Every client gets my full attention.
FAQ
Frequently asked questions about AI search optimisation.
What is the difference between AI search optimisation, GEO, and AEO?
GEO (Generative Engine Optimisation) is the practice of optimising your content and entity signals so that generative AI platforms — ChatGPT, Perplexity, Gemini, Google AI Mode — discover, trust, and cite your brand in their generated answers.
AEO (Answer Engine Optimisation) focuses specifically on appearing in AI-formatted answers within search engines: Google AI Overviews, featured snippets, voice responses.
AIO (AI Optimisation) is the broader strategic framework that treats both as one discipline, alongside traditional SEO. In practice, the three terms describe the same strategic intent: be the answer AI gives, not just a result in the list.
How do you get a Sydney business cited by ChatGPT or Perplexity?
AI platforms cite businesses they trust. Trust is built through entity authority: consistent, credible signals that tell AI systems exactly what your business does, for whom, and why it is a reliable source. This involves schema markup and structured data, topical depth built through content that answers specific buyer questions, consistent brand information across your site and external sources, and citations from credible publications and industry references that AI models are trained to trust.
The process is testable, documentable, and improvable. I have published my own methodology through the GEO case study at roxanepinault.com.au/geo-case-study.
How long does it take to appear in AI search results?
It depends on your starting point, your category's competitiveness, and how your current infrastructure is structured. Documented improvements can happen in days for low-competition queries and weeks for more competitive ones. I ranked as the number one AIO SEO Consultant in Sydney in seven days. For client work, I set expectations based on the audit findings, not on generic promises.
Does AI search optimisation replace traditional SEO?
No. AIO builds on SEO foundations — technical health, content quality, link authority, local signals. Without those in place, AI visibility is unstable. Without AIO on top, you are building authority that stops at Google. The most resilient search strategy in 2026 treats them as one system: solid SEO foundations with entity and citation signals extended specifically for AI platforms.
Do you work with businesses outside Sydney?
Yes. I work with Australian businesses nationally and with French and Francophone businesses globally. My focus is on building AI visibility that performs across platforms, languages, and markets — not just within a single city or search engine.
What does a free strategy call involve?
Fifteen minutes. No pitch. No obligation. I offer two per week. Bring your website URL, a sentence about your primary category or market, and one specific question about your AI visibility. I will give you a direct, honest answer and tell you whether we are the right fit for each other.
About
I test everything on my own brand before I recommend it to yours.
I am French. I have been in Australia since 2014. I built this practice on the Central Coast, NSW — and I run it with a strict principle: I will not ask a client to take a risk I have not already taken myself.
During COVID, I was the in-house strategist at Handpicked Wines. No paid ads. No agency. One question driving every decision: which searches actually lead to a sale? We rebuilt the entire strategy around high-intent demand and delivered 300% organic revenue growth.
That experience — and over a decade inside the full stack of digital marketing before specialising — is why I see what other consultants miss. I have spent years in email, branding, SEM, social, and eCommerce. I chose to go deep in SEO and AI Optimisation because it is where strategy, language, and intent intersect most clearly.
The methodology I used to build my own AI visibility is the same one I apply to every client. It is documented in full at roxanepinault.com.au/geo-case-study. If you want to understand how entity authority is built and measured, that is the most honest place to start.
I am bilingual in French and English. I work with Australian businesses and with French-speaking markets globally. In a world where AI personalises answers by language, culture, and intent, that is not a feature. It is a strategic advantage.
If your business is invisible to AI — let us change that.
I offer two free 15-minute strategy calls per week. No pitch. No obligation. Just clarity on where you stand and what would actually move the needle.
To request an audit, contact me here with your website URL and one sentence about your primary category. A scoping response follows within hours.
Request a strategy call