The free AI SEO audit that tells you if Google's agents can find your business

Something changed at Google I/O — and most businesses missed it

In May 2026, Google demonstrated what it calls agentic commerce. An AI agent searches on a user's behalf, compares options, checks availability, and in some cases completes the transaction — all before the user visits a single website. Universal Cart. Agentic booking for local services. Information agents that monitor listings in the background and surface a recommendation when the time is right.

The consumer experience is clean. The business experience is invisible.

If your business was considered and rejected by one of these agents, you won't see it in your analytics. There's no bounce. No exit. No session. The agent evaluated you, decided you weren't the right fit, and moved on without leaving a trace. You don't know it happened. You can't measure it. And you definitely can't fix it if you don't know it's happening.

The visibility gap is also a measurement gap. If you can't detect when agents are evaluating you, you can't improve your position.

This is the new problem in AI SEO. Not rankings. Not clicks. Whether your business is even legible to the systems that are now making decisions before a human gets involved.

Why most businesses aren't ready for agentic search

The signals agentic systems rely on are not the same as the signals traditional SEO has always optimised for. A beautifully written page with strong backlinks and a compelling meta description does nothing for an AI agent that is evaluating your business based on whether your schema is complete, your pricing is machine-readable, and your booking system can be confirmed in real time.

This is not about writing better content. It is about structural readiness — the unsexy, technical, operational work that most content strategies skip entirely because it does not look like marketing.

Google has not published the criteria its agents use to select or reject businesses. That is the honest starting point. What we know comes from what Google has announced — Universal Cart, the Universal Commerce Protocol, agentic booking — and from what practitioners have observed. The signals that keep surfacing are consistent: structured data, feed accuracy, operational availability, and measurement infrastructure. That is what this audit covers.

What the audit actually assesses

The Agentic Visibility Audit runs across four sections, each worth six points. Twenty-four points total.

• 01
  Structured Data & Schema Agents parse your website the way a machine reads a menu. Without valid, complete schema — LocalBusiness, Product, FAQPage, BreadcrumbList — your business may simply not register. This section assesses whether your structured data is present, accurate, and updated when anything changes.
• 02
  Feed & Content Quality Agents evaluate you against alternatives. Sparse product data, inconsistent pricing, and missing attributes are active disqualifiers. This section looks at whether your Merchant Center feed, your product descriptions, and your Google Business Profile give agents enough to reason with — and whether they're consistent across every surface.
• 03
  Operational Readiness Google's agentic booking makes calls on users' behalf. If your phone goes to voicemail, if your booking system requires a login, if staff can't provide a clear price and availability — the moment is lost. Silently. This section assesses whether your operations can handle agent-initiated contact.
• 04
  Measurement & Attribution If you can't detect when you're being evaluated, you can't improve your position. This section looks at whether your analytics infrastructure is set up to spot the early signals of agentic traffic loss — before the revenue impact shows up somewhere else.

Who this is for

This audit was built for business owners and marketing managers who suspect something has shifted in how they're being found — or not found — in search, but don't have a clear framework for diagnosing it.

It is also for anyone who sat through Google I/O coverage and thought: this changes things. I'm not sure how, but it changes things. The audit gives that instinct a structure.

It is not for businesses that are happy with a surface-level SEO check. The items in this audit are specific. Some of them are uncomfortable. If your schema hasn't been updated since a price change three months ago, or your phone goes to an answering service after noon, the audit will surface that. That's the point.

How to use your score

Each ticked item is one point. Total out of 24. Scores above 22 mean the structural foundations are largely in place and the work shifts to monitoring. Scores between 15 and 21 usually mean one or two sections are lagging — structured data and feed quality tend to be the fastest wins. Scores below 15 mean agents are likely passing over your business in at least two areas, and a targeted AIO audit is the logical next step.

Every item in the audit comes with a one-line explanation of why it matters — not because the items are complicated, but because "is this actually true for us today?" is a harder question than it looks. The explanations make the distinction between having something set up and having it set up correctly.

The audit takes 15 minutes. What you do with the score is the part that takes longer.