Strategy Over Checklists: Meet Roxane
Most SEOs talk about traffic. I talk about your P&L.
With over eight years of experience scaling organic revenue for premium wine retailers like Handpicked Wines and United Cellars during the high-stakes COVID boom, I've seen firsthand that high rankings mean nothing if they don't translate into high-value enquiries. That experience shaped everything: my intolerance for vanity metrics, my obsession with revenue-first strategy, and my belief that the best SEO is invisible to your customer but undeniable on your bottom line.
Don't take my word for it. See how a recent AIO SEO strategy delivered 43% click growth and top 3 AI citations for an Australian business.
From France to the Central Coast
I bring a perspective most Australian consultants can't: European precision, sharpened in France, applied to the fast-moving, relationship-driven markets of the Central Coast and Sydney.
I'm a French native living in Umina Beach, and I operate as a Senior SEO Consultant because I believe in full accountability. When you work with me, you are not handed off to a junior account manager. You get the same strategic oversight I deliver as SEO Lead at One Egg Digital, paired with the dedicated focus of a local partner who actually understands your market, your competitors, and what it costs to lose ground in search while your rivals gain it.
AEO and GEO: The New Frontier of Search
Google rankings are no longer enough. In 2026, your ideal client is asking ChatGPT, Gemini, and Perplexity for recommendations before they ever touch a search bar. If your brand is not the answer those AI models return, you are invisible to your highest-intent buyers.
I specialise in AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation), the disciplines that determine whether AI tools cite you, recommend you, or ignore you entirely. This is not a trend I'm chasing. It is the work I have been building toward since I first noticed traffic rising while conversion rates flatlined. The search landscape shifted. I shifted with it, before most agencies even learned the acronyms. The results speak for themselves.
Writing, Teaching, Thinking Out Loud
Thought leadership is not about posting opinions. It is about documenting what actually works, with enough specificity that someone can act on it Monday morning.
Every week I publish on Medium as part of The AIO SEO Strategy Brief, one of the few Australian-led publications dedicated to AI-first search strategy for business owners. I cover GEO and AEO implementation, the revenue gap between high traffic and flat conversions, freelancer financial systems that actually hold, and the honest reality of building a consultancy while raising a family on the Central Coast. My readers are business owners who are tired of being sold to and ready to be respected. Recent topics include why your traffic is up but your bank account is flat, how to build a 6-month emergency buffer as a freelancer, and what it actually takes to get cited by ChatGPT in a competitive niche.
Follow the publication at medium.com/the-aio-seo-strategy-brief and make up your own mind about whether this is the level of thinking your business needs right now.
Why Work With Me?
| What You Get | With Roxane | With a Dedicated In-House Hire |
|---|---|---|
| Seniority level | 8+ years, senior strategy every engagement | Strong potential, grows with your brand over time |
| Investment | Consultant rate, no overhead or leave costs | Full salary, super, tools and onboarding investment |
| AI visibility (AEO/GEO) | Core specialisation, active from week one | Possible with training, though rarely the hire's primary skill yet |
| Time to impact | Strategy and execution begin immediately | Solid long-term fit once embedded, typically 3–6 months to full speed |
| Breadth of expertise | Technical SEO, AEO, GEO, local, eCommerce, content | Deep in chosen speciality, ideal if your needs are focused |
| Local market knowledge | Central Coast and Sydney specialist from day one | Built organically through experience with your business |
| Flexibility | Scales with your business as needs shift | Committed team member, best suited to stable, ongoing volume |
I limit private consultancy to 2-5 clients at a time, by design. That ceiling exists because the work I do requires deep familiarity with your market, your customer language, and your revenue model. A consultant managing 40 accounts cannot give you that. I can, and I do.
The table below is not a sales pitch. It is simply an honest comparison of what you are actually buying when you choose between a senior independent consultant and a typical SEO agency.
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If the right column sounds familiar, let's talk.
Speaking and Podcasts
I'm on a mission to change how business owners think about digital visibility in the age of AI. If you want a guest who can break down the shift from traditional Google search to AI-driven discovery with French candour and zero padding, I'm your person.
Topics I speak on: The Revenue-First Pivot (why your traffic is up but your bank account is flat and how to fix it), SEO in the Age of AI (how to get recommended by ChatGPT and Gemini before your competitors do), and The Local Authority Blueprint (dominating Central Coast and Sydney markets through trust, not backlinks).
Reach me on LinkedIn to discuss podcast guesting, webinars, or panel discussions.
The Fine Print
ABN: 72 589 527 804 (Active since 2020)
Specialities: AEO, GEO, Local SEO Strategy, eCommerce Growth, Strategic Audits, AI Visibility.
Current Role: Senior SEO Consultant and Team Lead at One Egg Digital, and senior SEO specialist to a select private clientele.