RoxanePinault
SEO & AI visibility consultant · Founder of Visible sur l’IA · Based in Australia
Soon, people won’t Google your business; they’ll ask an AI. My job is to make sure it names you, and that Google keeps ranking you while it happens.
businesses across
Australia
If you landed here, a question is probably starting to nag at you: will my business still exist the day my customers stop Googling and start asking an AI for everything? Good news; that’s exactly the person I do this for.
My mission: make sure the businesses I work with get found on Google and named by AI; with methods I’ve tested myself first, so no one gets left behind by a shift they didn’t see coming.
A career built on the ground.
I started in SEO in 2015, on the client side. For years I lived what it feels like when your visibility wobbles: an algorithm that changes without warning, results that don’t match the promises, the sense of playing by rules you don’t control. That isn’t theory for me. I was on the other side of the table.
In 2024 I went independent; right as generative AI started rewriting the rules of search. I chose to specialise straight away. Today I look after my own business clients, and I work white-label with Australian agencies on their SEO and AI visibility. I do this work because I need it to mean something: helping someone not feel left behind, understand what’s actually happening, and take back control.
SEO and AI visibility are two different jobs.
I keep these two clearly apart, on purpose; and it matters for you as much as it does for Google.
Getting found and ranked
The blue-link fundamentals: technical structure, entity clarity, content that earns the click. Still the base everything else is built on.
Getting named and cited
Being the business ChatGPT, Perplexity, Gemini and Google’s AI answers recommend; the AI visibility work, built on the same foundations but aimed at a different surface.
They share the same foundations, so the work compounds. But a page that ranks isn’t automatically a page an AI will quote, and I never pretend otherwise. Naming the two separately is also how I keep every page pointed at one job; which is exactly how you avoid confusing a search engine about what you’re best at.
AI answers are built from the web. If your content isn’t there, you can’t be cited.
Tested before I recommend it.
I don’t recommend anything I haven’t run on my own brands first.
That’s the rule: study it, test it, measure the before and after, then bring it to a client. If a method doesn’t earn its place, I won’t sell it to you.
How we can work together.
It always starts with an audit; you can’t fix what you can’t see. From there, the work is scoped to what your business actually needs, across Google and AI. Nothing you don’t need, and I’ll tell you straight if you’re not ready for me yet.
The audit
A clear read on where you stand today, on Google and across the AI tools your customers ask. That baseline decides where effort is worth spending, and where it isn’t.
Book your audit →SEO & AI visibility services
From a one-off project to ongoing support or a fractional Head of SEO; direct for businesses, and white-label for agencies. Scoped to your goals, never a fixed package.
See the services →Why I built Visible sur l’IA.
Visible sur l’IA started as a LinkedIn newsletter. The French-speaking market was drowning in vague talk about AI; shaky courses, consultants selling anxiety instead of answers. People needed one clear place, with no agenda, to understand what’s really going on. The response told me the gap was real. It’s where my studies land first, in French, every week. Follow it on LinkedIn.
Certifications.
Want to see where you stand across Google and AI?
Book a free 15-minute call. No pitch, no pressure. I’ll show you plainly where you’re cited today across ChatGPT, Perplexity, Gemini and Google’s AI answers; and what’s keeping you out where you’re missing. Bring your URL and one line on what you do.
Book a free call Connect on LinkedIn