Escape the Commodity SEO Trap: Senior Revenue Strategist
Revenue beats traffic. Strategy beats tactics. Authority beats volume.
I'm Roxane Pinault, a Senior SEO Specialist helping premium businesses shift from traffic obsession to revenue obsession. 2–5 Clients Only. Sydney & Central Coast.
While other consultants celebrate rankings, I celebrate CAC (Customer Acquisition Cost), LTV (Lifetime Value), and actual revenue growth.
I maintain a strictly limited practice because that's the only way to deliver genuine senior-level strategy.
Central Coast Based
Supporting premium local businesses, e-commerce brands, and B2B operations and tourism operators
Service Areas
Gosford, Terrigal, The Entrance & Sydney
Experience
8+ years building sustainable organic revenue growth
Approach
Clear strategy, honest execution, revenue-focused thinking
Why Revenue Stays Flat (Even When Rankings Improve)
Businesses invest heavily in SEO. Rankings improve. Traffic grows. Revenue stays flat.
Why? Because they're optimising for the wrong metrics.
Most SEO work is tactics masquerading as strategy: more content, more keywords, more backlinks. No commercial lens. No P&L thinking. Just checking boxes.
The gap is real. And it's expensive.
MY APPROACH
3 Pillars of Revenue-Focused SEO Strategy
I bridge two worlds: Old SEO (keywords, rankings, technical fixes) and New Search (AI Overviews, ChatGPT, entity authority, discovery).
But I don't think about either. I think about your P&L.
My Framework
🎯 1. Commercial Intent Mapping
Not all keywords are equal. I identify which searches actually convert—which prospects have buying intent, not just curiosity. Then we dominate those.
🏆 2. Authority Over Volume
ChatGPT and AI don't rank generic content. They cite authorities. I build your brand's undisputed authority in your specific niche so you're the answer AI gives.
📈 3. Sustainable Growth Architecture
Quick wins fade. Penalties hurt. I build SEO systems that compound—month 3 builds on months 1-2. Authority grows. CAC drops. Revenue scales predictably.
Who I Work With: A Selective Client Roster
I'm selective about fit. Not everyone is a good match. And that's intentional.
Perfect Fit If You:
✓ Run a premium local service business (clinic, professional services, construction, hospitality) that relies on high-value clients, not volume
✓ Operate e-commerce and want to escape paid ad dependency—building sustainable organic CAC instead
✓ Lead B2B operations where you need to be the undisputed authority in your market
✓ Are in Central Coast or Sydney (or serve national markets from here)
✓ Understand that real growth takes 6+ months and strategy compounds over time
✓ Are "done" with agencies that confuse visibility with viability
Not A Fit If You:
✗ Want guaranteed rankings or "page 1 in 30 days" (that's not how this works)
✗ Are looking for commodity SEO, link packages, or lowest-cost options
✗ Can't sustain effort beyond 3 months
✗ Need me to increase impressions instead of revenue
MY PHILOSOPHY
Revenue Over Traffic
Sustainable rankings beat quick wins. Short-term tactics create long-term penalties.
Revenue beats traffic. A business with 100 customers and $500k revenue is healthier than one with 10,000 visitors and $5k revenue.
Strategy beats tactics. I don't execute tasks. I build roadmaps. You get senior-level strategic thinking, not a specialist executing instructions.
Authority beats volume. In the age of AI search, generic content is invisible. You need to be the answer.
Limited capacity beats overcommitment. I work with 2–5 clients because that's the only way to deliver genuine senior-level thinking. Overcommitted agencies = average work.
Credentials
8+ Years of Organic Revenue Growth: Experience Across Industries
Over 8+ years, I've applied this framework across diverse markets:
Premium E-Commerce
Built sustainable organic revenue strategies for high-end retail brands during market disruption. Zero paid ads. Pure organic CAC optimization and LTV focus.
Professional Services & Finance
Managed SEO strategy for regulated industries (financial services, and non-profit) where authority signals and trust are everything.
B2B Manufacturing & Tech
Directed entity authority and discovery strategy for technical businesses competing on expertise, not keywords.
Team Leadership
Led SEO strategy for agency portfolios managing diverse client types—developed frameworks that work across industries.
European Marketing Background
Prior PR experience in France (Agence Clair de Lune) gave me deep expertise in brand storytelling, semantic SEO, and positioning—skills most technical SEOs lack.
Bilingual Expertise
French/English fluency means I understand semantic depth, linguistic nuance, and entity relationships in ways that inform modern AI-era SEO.
HOW WE WORK
How We Engage
There's no one-size-fits-all. After we talk, I recommend what actually makes sense for your situation.
The Strategic Audit (Project)
Deep diagnosis of your current state, competitive landscape, revenue gaps, and CAC leaks. You get a fully costed roadmap with ROI expectations. Clarity before commitment.
The Growth Retainer (Ongoing)
I execute the roadmap with you. Technical fixes, authority building, content strategy, conversion optimisation. You get dedicated SEO Senior Specialist attention driving P&L outcomes month after month.
Custom Engagement (Your Situation)
Some businesses need different combinations. Maybe a sprint, then ongoing. Maybe audit + implementation support. We design it based on where you actually are.
Investment is custom. It reflects your market, competition, goals, and timeline. That's what the free 15-minute call figures out.
THE CALL
Your Free 15-Minute Growth Audit Call
Not a sales pitch. Not generic advice. A real triage conversation.
What We Cover
Honest Revenue Assessment: How your business currently shows up in search, what's converting, where the real gaps are
Commercial Reality Check: Whether SEO is the right lever for your stage. What your market actually looks like. Real timeline expectations.
Specific Recommendations: Exactly which engagement model makes sense for you—and why. Based on your situation, not what I want to sell.
Mutual Fit Evaluation: If we're not a good match, I'll tell you. No pressure either way.
Logistics
Availability: Limited to 2 audit calls per week. Limited capacity means I protect call quality.
Format: Zoom, phone, or Teams. Your choice.
Timing: 15 minutes exactly. On time, off time. Respect your schedule.
What To Prepare
Just be ready to explain: what your business does, where you're located or who you serve, what's holding you back right now, and what revenue growth would actually mean for you.
That's it. No homework needed.
Frequently Asked Questions
Will you try to sell me during the call?
No. I'll give you my honest recommendation on what would help your business. Zero pressure. Some people book this call and decide DIY is better. Some decide to work together. Both are fine.
What if I'm not sure SEO is right for me?
That's literally what the call is for. We figure it out together. Sometimes SEO is the right lever. Sometimes it's not. I'll be honest either way.
How quickly do I see results?
Sustainable results take 3–6 months minimum. If someone promises faster, they're either lying or using paid channels. I focus on building real authority, not quick wins that evaporate.
What's your approach to AI search and ChatGPT?
This is critical. ChatGPT, Perplexity, and Google AI Overviews are already filtering what users see. If you're not optimised for "The Answer," you're invisible to AI.
Do I need a website?
For local service: Your Google Business Profile alone can generate visibility. For e-commerce or B2B: You need a solid website. Either way, we'll map it out on the call.
What if I tried SEO before and it didn't work?
Most likely: wrong strategy, too short a runway, or focusing on vanity metrics instead of revenue. What's different here is I work directly with you, think in P&L terms, and adjust if something isn't working. I won't take your money and pretend things are working when they're not.
How much of my time will this take?
Very little on your end. I do the work. You provide occasional input. Some clients prefer monthly calls; others prefer hands-off with email reports. Your choice.
What if I'm in a highly competitive market?
Competitive markets require more strategy, not more budget. Before we start, I'll audit your market and give you an honest assessment. If I don't think SEO moves the needle for you, I'll say so.
Can you guarantee rankings?
No. And run from anyone who does. Google controls rankings. I control strategy and execution quality. I guarantee consistent, quality work and honest communication. I don't guarantee rankings.
WHY I'M DIFFERENT
Most agencies: Show traffic metrics, hide revenue impact, overpromise timelines, hand off to juniors, overcommit to too many clients.
I work differently.
You work directly with me. No account managers, no hand-offs, no juniors. You get the senior strategist.
I think in P&L terms. Not traffic. Not rankings. Revenue, CAC, LTV, and whether your SEO spend actually moves your business.
I'm selective by design. 2–5 clients because that's the only way to do real senior-level work. Limited capacity means you get genuine attention, not average service spread thin.
I'm honest about timelines and constraints. Real authority takes time. Quick wins fade. I won't lie to you about either.
I adjust when things don't work. If strategy isn't delivering, we change it. I won't pretend things are fine and keep taking your money.
Let's Talk Strategy
I'm selective about who I work with. You should be selective too.
This call is a chance for both of us to figure out if we're a good fit. No pressure. If we are, great. If we're not, I'll point you toward something that might work better.
Either way, you'll get honest advice about your revenue potential.
Book Your Free 15-Minute Growth Audit Call >
⏰ Limited to 2 audit calls per week. Book early if interested.
