Senior SEO Strategy for Sydney & Central Coast: Revenue-Focused Growth
You don't need an agency. You need a strategist who thinks like a founder about your P&L.
I'm Roxane Pinault. I help premium local service businesses and e-commerce brands escape the visibility-versus-viability trap. Direct access. Senior-level strategy. Custom roadmap. Limited to 2–5 clients at a time because that's how I deliver actual results.
Book Your Free 15-Minute Strategy Call
THE PROBLEM
Here's What Most Businesses Miss
Your SEO is working. Traffic's up. Rankings are solid. But when you look at your P&L, the connection feels... distant.
That's not your fault. It's structural.
Most SEO conversations start with "rankings." End with "traffic metrics." Never touch revenue, CAC, or whether this is actually moving your business forward.
The gap between visibility and viability is where money gets wasted.
What I've learned across 8+ years—scaling premium e-commerce (Handpicked Wines: 300% organic growth, zero paid ads), managing regulated industry authority (Scotpac, Fred Hollows), and leading strategy for diverse portfolios—is this:
The best businesses don't optimise for traffic. They optimise for revenue.
Three Principles That Actually Work
Principle 1: Commercial Intent Mapping
Not all searches are equal. I work backwards from your revenue. Which searches pull actual customers?
For a Plumber: It's "emergency plumber Gosford" (High Intent). Not "plumbing tips" (Low Intent).
For a Clinic: It's "physio Neutral Bay" and "sports injury treatment Sydney". Locality + Specificity = Revenue.
For a Construction Company: "renovation [suburb]" and "commercial builders near me." Your market is hyper-local even if you operate broadly.
Principle 2: Authority Over Volume
Google doesn't reward volume anymore. It rewards being unmistakably the expert in your specific market.
That means:
Specific positioning (not generic)
Entity clarity (so Google understands exactly what you are)
Proof of authority (reviews, citations, signals that matter)
Semantic depth (you understand your market deeply)
One authoritative piece of content beats ten generic pieces. One strong review cycle beats scattered mentions.
Principle 3: Limited Capacity Equals Senior Strategy
I work with 2–5 clients at a time. Not as a marketing gimmick. Structurally.
Because here's what happens when you scale: You stop thinking strategically. You start managing accounts. You become a vendor instead of a strategist.
The only way to stay sharp—to keep delivering genuine senior-level thinking—is to limit capacity. Is it less profitable? Yes. Is it better for everyone? Also yes.
Who This Works For (And Why)
Local Service Business (Central Coast or Sydney)
You run a clinic, law firm, construction company, salon, or professional service. Customers search for you locally. Google Maps and "near me" queries matter. You're tired of paying for ads when local customers should be finding you organically.
What you need: Map Pack dominance. GBP optimisation that actually converts. Local authority built properly.
E-Commerce Brand (National or Local)
You sell online. You're spending $20k–$50k+ monthly on Google and Facebook ads because organic CAC is too high. You want sustainable organic revenue instead of bleeding money to platforms every month.
What you need: Commercial intent mapping. Conversion optimisation. Content strategy focused on high-intent searches that actually convert.
B2B / Professional Services
Your customers search for your expertise. You're not showing up as the obvious authority. Competitors with inferior offerings rank above you. You're losing deals to visibility.
What you need: Authority building. Entity optimisation. Industry-specific strategy that positions you as the expert.
Three Ways to Engage
The Strategic Audit (Project)
Deep diagnosis of your current state. I audit your Google Business Profile, your website, your local visibility, competitive landscape, and conversion infrastructure.
You get a fully costed roadmap with realistic ROI expectations. Clarity before commitment.
Best for: Understanding the real gap between where you are and where you need to be.
The Growth Retainer (Ongoing)
I execute the roadmap with you. GBP optimisation, review strategy, local content, technical fixes, conversion optimisation. Month after month, you get a dedicated strategist driving P&L outcomes.
Best for: Businesses ready to build sustainable organic growth with someone running the ship.
Custom Engagement
Maybe you want a 90-day sprint to dominate your local market. Maybe audit + implementation support while your team executes. Maybe strategy-only while you build internally.
We design it based on your actual situation.
Investment is custom. It reflects your market, competition, goals, and timeline. That's what the free 15-minute call figures out.
Questions You're Probably Thinking
Why not just hire a cheaper freelancer?
You could. Freelancers execute tactics. Strategists build revenue systems. The difference isn't credentials—it's thinking. Do you want someone checking boxes or someone building your P&L?
How quickly do I see results?
Real authority takes 3–6 months minimum. Sustainable growth compounds. If someone promises faster, they're lying or using paid channels. I focus on building actual authority, not quick wins that evaporate.
Do you guarantee rankings?
No. Run from anyone who does. Google controls rankings. I control strategy quality and execution. I guarantee honest work and transparent communication.
What if I'm in a super competitive market?
Competitive markets need more strategy, not more budget. Before we start, I'll audit your market honestly. If SEO isn't the right lever for your business, I'll tell you.
What if I tried SEO before and it failed?
Wrong strategy. Too short runway. Chasing vanity metrics instead of revenue. What's different here is direct access to a strategist, P&L-focused thinking, and real adjustments when something isn't working.
Do you work outside Sydney and Central Coast?
I specialise in these regions because I understand the local market dynamics. If you're based here but serve national markets, absolutely. If you're elsewhere, let's talk first.
Your Free 15-Minute Growth Audit Call
No pitch. No pressure. Just honest advice about your revenue potential.
You get 15 minutes to explain your business, your goals, and what's holding you back. I give you honest feedback on what's actually possible and exactly what would move the needle.
What We Cover:
How you're currently showing up in search (and what's actually converting)
Where you're losing revenue to competitors
Exactly which engagement model makes sense for your situation
If we're a good fit to work together
Limited to 2 audit calls per week. Book early if you're serious about this.
