Be cited.
Be seen.
Be cited.
Your customers are already searching for what you do; on Google, and more and more by asking an AI. If your business isn't the answer they find, a competitor is. I help Australian businesses get found in both, and turn that into real enquiries. I'm Roxane.
Start with an audit Where should I start? ↓
businesses across
Australia
No strategy without an audit.
You can't fix what you can't see. Before any plan, I look at where you actually stand today; on Google, and across the AI tools your customers use. That's how we send effort only where it will make a difference, instead of guessing. Everything begins here.
Where would you like to start?
Most businesses I work with arrive with one of three questions. Pick the one that sounds like you, and I'll take you there.
Getting found on Google
The fundamentals still matter. Most people treat SEO and AI visibility as two separate worlds; they're really one. Get your Google foundations right, and being cited by AI gets easier too.
How SEO and AI fit together →Getting cited by AI
ChatGPT, Perplexity, Gemini and Google's AI Overviews now answer your customers directly. This is the plain-English guide to becoming the business they name.
Read the AI visibility guide →See what actually works
I test this on my own sites before I ever recommend it. Start with my AI visibility study, then explore the rest of the experiments and case studies.
Explore the studies →One method behind all of it: the Entity Mesh.
Google rankings and AI citations aren't two jobs; they're one. Instead of optimising pages one keyword at a time, I connect them into a deliberate web of signals a machine can map, trust and quote. Same work, both results. It's built in three layers, in order; skip one and the whole thing wobbles.
Get named, not skipped
Every business has two or three things that actually pay the bills. I find those anchor pages and rewrite them until your specialist status is impossible to miss, in the exact words an AI uses when it recommends someone in your category. Specialists get named; generalists get skipped.
Read like an authority
A page that's too thin tells an AI you're not a real source, however neatly it's optimised. This layer surfaces the depth you already have; better structure, specific attributes, labels that describe what's underneath; usually without adding a single new page. Specificity is what makes you retrievable.
Earn the citation
Then we build the web itself: regional and sub-topic pages linked deliberately to their parent categories, so the site reads as one connected knowledge base instead of a loose pile of pages. No orphans. That's the layer that turns a catalogue into something an AI will quote.
I don't guess. I test, then publish.
Everyone repeats the same line: "LinkedIn is the second most-cited source by AI." So I checked it myself. I asked ChatGPT 50 real questions, classified 458 citations by hand, and cross-checked 130 domains in Ahrefs. Here's what that famous number actually hides.
Read ChatGPT like a manual. Not like a map of your market.
This is the work every method here sits on: real tests, on my own brand and my own market, before I recommend a single thing. Most of the "GEO recipes" being sold right now are manuals dressed up as maps. The map is yours to draw, with your data.
Read the study →Priced to your project, not the other way round.
I'm not here to sell you something you don't need. Everything starts with the audit, then the work is scoped to what your business actually requires. As a rough guide to how I charge:
These are starting points, not fixed packages. After the audit I'll only suggest what will genuinely move things forward; and I'll tell you honestly if you don't need me yet.
I'm Roxane.
I started in PR, not SEO, with the idea that the right story told to the right person changes everything. I still don't start with keywords. I start with why your business exists, then build the technical structure around it.
I work with a handful of Australian businesses at a time, fully remote, and every method I recommend has been tested on my own brands first, including my French media on AI visibility, Visible sur l'IA.
Roxane Pinault
The conversation usually starts on LinkedIn.
That's where I think out loud about search and AI, and where most people first say hello. Follow along or send me a message; no form, no pressure. And if you'd rather just talk, book a free 15-minute call and I'll tell you plainly where you stand.
Connect on LinkedIn Book a free call